Thu | Sep 16 10:00 AM - 11:30 AM

The Big Digital Disruption at Alnwick Garden

Business Northumberland Business Northumberland


After 18 MONTHS we are hosting our first FACE TO FACE event!

Formally Digital Retox, Digital Disruption promises to give you the tools to disrupt potential customers news feed with engaging content for your business social media!

Taking place in the stunning Alnwick Gardens, The Big Digital Disruption at Alnwick Garden is a closing event to a fantastic week that focuses on businesses creating engaging content to disrupt the news feed of YOUR potential customers.

08:00 – 09:00 – Registration and networking
09:00 – 09:15- Welcome
09:15 – 10:00 – Topic 1 – Dynamically market your business with social media
Taking into consideration the importance of social media platforms as assets for your business is one thing, but understanding them so that you can disrupt the Newsfeed with your presence is another entirely. In this micro-session, we’ll be talking all-things social & identifying the need to see each platform as a separate environment within which you can tell the story of your brand in a captivating and engaging way.
10:00 – 11:00 – Guest Speaker(s), – Catherine Johns, CEO of Kielder Observatory
11:00 – 11:15 – Break
11:15 – 12: 15 – Topic 2 –Captivate your audience with eye-catching content
As more & more businesses become active online, and as you’re required to create visually captivating content on a regular basis, the ability to create stand-out media efficiently is more important than ever before.
In this micro-session, we’ll cover the importance of branding, the latest updates in terms of digital design for 2021, and a few top tips on how you can create effective media content regardless of time constraints.

12:15 – 13:00 – Lunch and Networking
13:00 – 14:00 – Topic 3- Stop, strategise & listen
Developing your digital marketing strategy might sound tedious, but in an ever-changing digital landscape, it’s important for you to take stock of the opportunities that will actually benefit your business and help you achieve your business goals.
In this hour-long session, we’ll consider the importance of a holistic digital strategy for your business & identify key opportunities that you should consider taking advantage of to grow your business online.

14:00 – 14:15 – Break
14:15 – 15:00 – Topic 4 – Measuring the success of your marketing efforts
Implementing a top digital marketing strategy is one thing, but knowing how it’s performing is the next step in continuing to establish online success for your business. This can be achieved through simple, regular monitoring of insights & reporting data across all of your digital assets, but is often something that business miss out of their online activity. In this final micro-session, we’ll be exploring the world of data in a fun way! Examining a variety of tools, you’ll understand how you can learn about your social audiences, how engaged your followers are with your content & even how far down your web pages people scroll.
15:00 – 15:15- Ruth McGivern from the Alnwick Garden.
15:15 – 15:45 – Panel Discussion and Questions with Jordan McCabe CEO of Aztec Diamond Equestrian and Ruth McGivern from Alnwick Garden.
15:45 – 16:00 – Your future with Business Northumberland
16:00- Network, close and a chance to look around the gardens.

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