Tue | Jun 21 2:00 PM - 4:30 PM

ROUND TABLE DISCUSSION: BATTLE OF THE BRANDS (PERSONAL VS BUSINESS)

Building an authentic brand is essential for any business. A strong identity helps customers understand who you are, what you do and why you do it.

Naturally, the founder of the business is at the heart of the brand, helping to shape the brand values and share the narrative. How then, do you separate the two? How do you ensure you’re supporting your business branding while ensuring your own isn’t lost?

Led by Kari Owers, in this round table discussion we’ll delve deeper into the ‘battle of the brands’ – the personal brand vs business brand struggles many entrepreneurs face. We’ll discuss the benefits of having separate personal and business branding, the differences between the two and how you can make them work harmoniously.

Our round tables are shaped by your views and experience, so while we hope to cover the topics above, we may discuss other related subjects during the session.