Tue | Jun 29 10:00 AM - 11:00 AM

Facebook Advertising with Helen Johnson

Getting the most out of Facebook ads.

In this training, you’ll learn how to decide whether Facebook ads are right for your business and learn the steps to follow to set up effective campaigns.

The session will be delivered by our member Helen Johnson from Remix Marketing Limited, whose niche is Facebook Marketing.

Helen has spent the last 10 years getting to grips with what works and what doesn’t in digital commerce. Facebook and Instagram ads are fantastic for driving business growth, when they’re done well. But do them badly and it’s really easy to waste a lot of money. Helen will share with you her love for the combination of creativity and analytics needed to get the best out of your ads.

The main objectives for the session are:

• Understanding whether Facebook Ads make sense for your business
• The Facebook Pixel – what it does and why it matters
• Which conversion objective you should choose
• Building effective audiences
• Ad creative and copy that converts