Wed | Jan 26 9:30 AM - 4:30 PM
Who is it for?
Beginners to Intermediate – decision makers who are new to digital marketing or are disappointed by the results to date, perhaps undecided about the many options available today, maybe in need of a fresher perspective?
What will I learn?
Together we will explore techniques used by professionals working in digital and traditional marketing to increase the appeal of your content and improve the results from your email marketing activities.
Importantly, we will look at the many, and often forgotten, styles of email marketing to help you (re)launch your campaigns and stand out from the crowd:
Part 1 – The Content Creation Mindset – A scene-setting module looking in detail at the ‘4 Habits of Successful Content Creators’ and help you shape your overall email marketing strategy.
Part 2 – The Content Ideas Engine – An interactive session to show you how to develop better content ideas than your competitors using both offline and online tools.
Part 3 – The eMail Marketer Toolkit – A practical session focused on the practical side to planning, implementing and measuring your email marketing efforts using simple technical solutions.
Part 4 – The eMail Marketer Tactics – A hands-on session to show you how to design your sales funnel and keep your audience engaged using the ‘Series, Seasons and Singles’ email tactics.
Part 5 – The eMail Marketer Timetable – We will complete the design of your new email marketing campaigns by creating a 3-month editorial plan that will be practical and achievable.
Part 6 – What kind of email marketer are you?
We will end with a fun session about the ‘7 online voices’ and discover your true identity as an email marketer and blogger.
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