Tue | Sep 07 9:00 AM - 12:00 PM

DFIB Innovation & Transformation Sales & Marketing Strategy Workshop

Business Durham Business Durham
NetPark & Zoom event – Discover the directions you would like to take for your business.

This workshop offers you an intensive, personal and rewarding session to discover the reasons for your business, the directions you would like to take and the components you will need to consider to reach your goals, create your vision and position yourself in your market, whilst always creating your business future.

• The workshop explores your current position and why people buy or will buy from you. This helps you to explore their commercial decisions and moves you on from their needs to truly appreciating what they buy, why they buy it and what problem it is solving. This is where your price and positioning need to be analysed in relation to commercial markets.

• You discover or rediscover your core values, to help you understand whether your business is aligned to those values. Values are an important factor in your success and whether you reach your goals in all aspects of life and business. They give your business a purpose, a brand, and this can differentiate your business and you from your competitors.

• You look at wider commercial markets, trends, and directions in markets, to explore the opportunities and challenges to your vision, whether that is from competition, disruption, technology, environmental change and so on. You also understand what you need from your employees, to allow your company to reach your vision.

• The route you take to market as important as your ability to reach your goals. It needs to be considered carefully, along with the most appropriate method of communicating your proposition.

Who will benefit?

For early stage SME adopters of innovation

• The workshop is an ideal steppingstone for innovators who would like to position a new product, process, or service in a new market.

For SMEs to rediscover their core values, brand, and opportunities

• The workshop is ideal for any business that has lost its direction, requires a different approach, or it now needs to set some goals. The workshop complements the DFIB programme design thinking workshops by focusing on further routes into innovation, from a strategic marketing perspective.

This is for SMEs who are missing future opportunities and markets

• If you are concentrating on business as usual, this is time to stop and think about what will affect your business in the future, in five or ten years time.

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